It's just another way to say FUN!
Big Dig Conference 2007. Bible apologetics for teens has never been so cool!
I heard a commercial for this today while listening to PrimeTime America (Christian news radio). The announcer solemnly asked if your kids would know what to say if the other kids started talking about Darwin or how other religions might be paths to the truth as well.
I must say that the website is surprisingly professional and "hip". Its a testament to how far they have to go to reach out to the kids these days. Man, I'd love to have a video of this conference to dissect later.
Satan's gotta be quakin' in his boots over this one.